FRKTA SUBWAYBAG

Client: IKEA

With over 10 million riders a day, New York City runs one of the world’s busiest transit systems. But the MTA bans dogs unless they’re carried in a container.

New Yorkers got creative, turning IKEA’s iconic FRAKTA bag into a DIY dog carrier. So IKEA made it official, renaming it the FRAKTA Subway Bag.